East Meets West, Image provided to UK Sunshine Digital
Earlier this year, luxury British perfume house ROJA London participated in the coveted Notes Shanghai, China’s first professional exhibition focusing on the charm of olfactory art. The affair fused high-end fragrance brands and art creators from around the world, to explore the cross-border resonance between smell and humanities, art and life. UK Sunshine Digital took this opportunity to show Chinese consumers ROJA London’s unique scent philosophy and exquisite craftsmanship, further deepening the cultural exchange within the Chinese market.
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