Zhong Zixin Spring/Summer 2025
UK Sunshine Digital is proud to have successfully executed its inaugural event partnership with VOGUE China during London Fashion Week. The firm’s strategy encompassed the considered arrangement of the catwalk and gala dinner venues, as well as key UK heritage brand sponsorships in support of the momentous occasion that celebrated VOGUE China Fashion Fund winner, Zhong Zixin. Wei and her team orchestrated the uniting of industry leading fashion photographers and filmographers, modeling agencies and hair and makeup artists, as well as organised castings, fittings, staging, and an esteemed guest list to produce a seamless production within Bacchanalia Mayfair’s Apollo’s Muse.
The VOGUE Fashion Fund was originally established in 2003 by VOGUE US and the Council of Fashion Designers of America, to provide financial support and business guidance to the next generation of designers. In 2023, the VOGUE China Fashion Fund officially launched its 360 programme, dedicated to fostering the growth of local Chinese talent. Recent winner Zhong Zixin draws inspiration from the context of home, and her London Fashion Week collection, Bacchus, was inspired by a famous painting by celebrated Italian artist Caravaggio. The work’s languid and opulent atmosphere evoked memories of Zixin’s childhood, where grapevines climbed the trellises filling her home with the fragrance of fresh fruit.
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