China has taken over Japan to be the second largest economy in the world. The Chinese Market now is huge, there are 430 million middle class Chinese in Mainland China in 2018, this number will expand to 780 million in the mid-2020s. The Chinese consumer is playing more and more important roles in the global consumer market. China is a fresh and fascinating market for lots of brands in the West, but it is a complicated and different one.
China Entry Strategy
No matter you are a new brand to China or have already started your journey in Chinese Market, we will use our deep knowledge and expertise to make you successful in the global Chinese Market.
Our China entry strategy services include:
- We will fully understand your current brand presence in the Chinese market
- We will analyze your brand competitor and create your best identity in the Chinese market
- We will create the best business strategy and channel strategy for your business
Chinese Social Media Marketing
Chinese social media is the smartest way to start your business journey in Chinese Market. As all the western social media platforms are blocked in Mainland China, Chinese has its unique social media platforms such as Wechat, Weibo and Little Red Book, etc. There are 1 billion Chinese users in Wechat and 1.5 billion Chinese users in Little Red Book every day, with over 400 million searches a day on Weibo for products and services, you have to compete well to have your voice heard and to maintain your reputation.
In the west, most brands will have their own Instagrams, Facebooks and Twitters, you all get the benefits from these platforms, so thinking ahead, why don’t you start to build your brand reputation in Chinese social media, you will even achieve more with the right strategy and creative content from us.
Our Chinese social media services include:
- Setting up Chinese social media accounts on Weibo, WeChat, Little Red Book etc.
- Content planning and copywriting services
- Maintain and operating Chinese social media accounts
- Media planning and buying
- Engaging with your Chinese followers
- Setting up your Chinese social media campaigns
Chinese Search Marketing
Chinese people use Baidu as the main search engine instead of Google, The Chinese search engine landscape has a big challenge to marketers outside China because of strict legislation and different culture knowledge, it is very different from the western world.
Our Chinese Search Marketing services include:
This is one of the most powerful ways to put brands information in front of target consumers, we will use our resources in China and our strong expertise to provide our professional service:
Paid Search Marketing
- Set-up on Baidu
- Keyword research and campaign set-up
- Chinese pay-per-click, display, management and reporting
Paid Advertising
We have excellent resources on Chinese local Newspapers, TV channels, Magazines and Chinese influencers. We can help your brand to have great exposure by Chinese local media, using paid advertising is one of the fastest ways to build your brand reputation in the Chinese market
Copywriting & Content
It is not easy to write an excellent and creative Chinese content from a brand’s general English information. Good and accurate Chinese content will attract Chinese audience faster and boost the brand’s reputation. We have our native-level Chinese copywriting & content expert team to help you to write the best quality Chinese content for your business and make sure you will get the best returns from this market.
Chinese Influencers
We have a good resource on Chinese influencers and KOLs in the global Chinese market, the influencers we worked with are from different digital channels, it will be great to use Chinese influencers to promote your brand in their successful digital platforms.
Video Production
We have a professional video production team who have more than 8 years of video production experience to produce the best quality video with a Chinese tone for the brand.
Our Video Production services include:
- Lifestyle vlog
- Commercial promo
- Promoting video in different major Chinese video platforms
Training
We provide training services to you staffs to boost up their China Marketing know-how and expertise.
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